What Are Google Penalties and What to Do to Recover
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Has your keywords dropped in Google search results? Has your traffic from Google drastically decreased? Have you ever received a Google Webmaster email stating that your site was given a manual spam penalty for having unnatural links? - Learn What SEO Strategies Google Penalizes - Learn How to Identify a Google Penalty - Learn How to Recover from a Google Penalty - Learn How to Prevent Google Penalties
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What Are Google Penalties and What to Do to Recover
- 1. What Are Google Penalties & What to Do to Recover Joe Spencer Spencer e-Strategies
- 2. What Does Google Penalize? • • • • • • • • • • • Duplicate Content Keyword Stuffing Excessive Website Downtime Slow Page Load Time Buying From Content Farms Low Quality Content Low Quantity Content Spun Text Buying and Selling Backlinks Hidden Text Hidden Links March 4, 2014 • • • • • • • • • Backlink Publishing Speed Link Spam Anchor Text Spam Duplicate/Mirrored Sites Viruses and Malware Hacked Website Cloaking Sneaky Redirects Doorway Pages What are Google Penalties and What to do to Recover – Joe Spencer 2
- 3. Algorithm Changes or Penalty? • Algorithmic Filters An algorithmic Filters occur after a Google Updates. • Manual Google Penalties Manual penalties typically occur when Google receives a spam report (internally or externally) indicating that your website is in violation of some aspect of their quality guidelines. March 4, 2014 What are Google Penalties and What to do to Recover – Joe Spencer 3
- 4. List of Google Updates Since 2012 • • • • • • • • • • • • • 19-12-2013 04-10-2013 21-08-2013 18-07-2013 25-06-2013 11-06-2013 23-05-2013 22-01-2013 14-12-2012 21-11-2012 05-11-2012 05-10-2012 27-09-2012 Panda Penguin 2.1 Hummingbird Panda Woolly Mammoth Panda Penguin 2.0 Panda 24 Panda 22.1 Panda 22 Panda 21 Penguin 1.75 Panda 20 • • • • • • • • • • • • 24-09-2012 18-09-2012 20-08-2012 24-07-2012 01-07-2012 08-06-2012 25-05-2012 12-05-2012 04-05-2012 24-04-2012 23-03-2012 27-02-2012 Panda Panda 3.9.2 Panda 3.9.1 Panda 3.9 Penguin 3.8 Panda 3.7 Panda Penguin 1.x Panda 3.6.52 Penguin 1 Panda 3.4 Panda 3.3 http://www.spencerestrategies.com/google-updates/ March 4, 2014 What are Google Penalties and What to do to Recover – Joe Spencer 4
- 5. Big 4 Updates • Panda Updates Started in February 2011 which Focuses on Content Quality. • Penguin Updates Started April 2012 which Focuses on Backlink Quality • Woolly Mammoth Update Started June 2013 which Focuses on Freshness of Content. • Hummingbird Google Updated it’s Algorithm Core August 2013 which Focuses on Content. March 4, 2014 What are Google Penalties and What to do to Recover – Joe Spencer 5
- 6. Google Panda Updates • How to determine in the Panda Update impacted your website Check you web analytics reports to see if your visitors from SEO dropped on or after these dates. • • • • • • • • • March 4, 2014 19-12-2013 18-07-2013 11-06-2013 22-01-2013 14-12-2012 21-11-2012 05-11-2012 27-09-2012 24-09-2012 What are Google Penalties and What to do to Recover – Joe Spencer • • • • • • • • 18-09-2012 20-08-2012 24-07-2012 08-06-2012 25-05-2012 04-05-2012 23-03-2012 27-02-2012 6
- 7. Fixing Google Panda Issues • Remove Duplicate Content Pages • Check URL Structure to Insure Duplicate Pages Aren’t Being Created • Remove Duplicated or Masked Domains • Remove Duplicate Page Titles and Meta Descriptions • Add More Content To Pages March 4, 2014 What are Google Penalties and What to do to Recover – Joe Spencer 7
- 8. Google Penguin Updates • How to determine in the Penguin Update impacted your website Check you web analytics reports to see if your visitors from SEO dropped on or after these dates. • • • • • • March 4, 2014 04-10-2013 23-05-2013 05-10-2012 01-07-2012 12-05-2012 24-04-2012 What are Google Penalties and What to do to Recover – Joe Spencer 8
- 9. Fixing Google Penguin Issues • Backlink Audit • Remove Low Quality Backlinks • Submit Disavow Request • Diverse Anchor Text • Use Non-Targeted Keyword Anchor Text • Social Signals • Get High Quality Links March 4, 2014 What are Google Penalties and What to do to Recover – Joe Spencer 9
- 10. Backlink Audits • Download the Links to Your Website Reports From Google Webmaster Tools • Use Majestic SEO to Find More Links and to Review Link Quality http://www.majesticseo.com/ • Use Link Detox to Find More Links and to Review Link Quality http://www.linkdetox.com/ • Use ahref to Find More Links and to Review Link Quality https://ahrefs.com/ March 4, 2014 What are Google Penalties and What to do to Recover – Joe Spencer 10
- 11. Link Disavow Requests • Google’s Disavow Link Request is a way of indicating that you want them to ignore links to your website. • Within 7 to 14 days you will start seeing keyword position movement. http://www.youtube.com/watch?v=393nmCYFRtA https://www.google.com/webmasters/tools/disavow-links-main?pli=1 http://www.bing.com/webmaster/help/how-to-disavow-links-0c56a26f March 4, 2014 What are Google Penalties and What to do to Recover – Joe Spencer 11
- 12. Google Woolly Mammoth Update • How to determine in the Woolly Mammoth Update impacted your website Check you web analytics reports to see if your visitors from SEO dropped on or after these dates. • March 4, 2014 25-06-2013 What are Google Penalties and What to do to Recover – Joe Spencer 12
- 13. Fixing Woolly Mammoth Issues • Add Fresh Content • Add a Blog to Your Website • Refresh Old Content Regularly March 4, 2014 What are Google Penalties and What to do to Recover – Joe Spencer 13
- 14. Google Hummingbird Update • How to determine in the Hummingbird Update impacted your website Check you web analytics reports to see if your visitors from SEO dropped on or after these dates. • March 4, 2014 21-08-2013 What are Google Penalties and What to do to Recover – Joe Spencer 14
- 15. Fixing Hummingbird Issues • Focus on Creating Content Using a Variety of Long-Tail Keywords • Question and Answer Type Content • Use Google Authorship • Use Rich Snippets March 4, 2014 What are Google Penalties and What to do to Recover – Joe Spencer 15
- 16. Manual Penalties • • • • • • • • • • • Cloaking and/or Sneaky Redirects Hacked Sites Hidden Text and/or Keyword stuffing Image Mismatch Pure Spam Spammy Freehosts Thin Content with Little or No Added Value Unnatural Links from Your Site Unnatural Links to Your Site Unnatural Links to Your Site - Impacts Links User-generated Spam • https://support.google.com/webmasters/answer/2604824?hl=en&ref_topic=2604771 March 4, 2014 What are Google Penalties and What to do to Recover – Joe Spencer 16
- 17. Google Penalty Warnings Google Sends Manual Action Messages to Your Google Webmaster Tools Account to Inform About Penalties Your Website Your Website Has Received. March 4, 2014 What are Google Penalties and What to do to Recover – Joe Spencer 17
- 18. Google Reconsideration Request • Only submit a Reconsideration Request if you have received the Manual Action email from Google. • Remove all reported Manual Actions before submitting the request. • If it is a backlink related Manual Action then submit a Disavow Request to manage any links you are unable to remove. • • • In your request you need to prove that you’ve done everything in your power to remove unnatural links. Include examples of removal requests, email followups, screenshots, and a list of the links that have been removed. Keep in mind that Google manually reviews your website and link profile when making their reconsideration. https://www.google.com/webmasters/tools/reconsideration March 4, 2014 What are Google Penalties and What to do to Recover – Joe Spencer 18
- 19. Negative SEO The action of Negative SEO is to cause a website to drop in positions or be penalized in search engines by creating a high volume of Unnatural Links. This is more common that Google admits. The only protection is to monitor your backlinks. http://www.youtube.com/watch?v=HWJUU-g5U_I March 4, 2014 What are Google Penalties and What to do to Recover – Joe Spencer 19
- 20. Important Note Keep in mind that if you take the proper actions to remove the penalties and/or filtering issues it doesn’t mean that you can expect your website rankings to return to were they where. March 4, 2014 What are Google Penalties and What to do to Recover – Joe Spencer 20
- 21. Questions about Link Building? March 4, 2014 What are Google Penalties and What to do to Recover – Joe Spencer 21
- 22. Spencer e-Strategies Joe Spencer SEO Consultant Spencer e-Strategies Phone: +41-(0)78-696-0202 Fax: +41-(0)43-430-2185 Email: joe@spencerestrategies.com Skype: spencer-estrategies Website: http://www.spencerestrategies.com LinkedIn: http://www.linkedin.com/in/joespencer Xing: http://www.xing.com/profile/Joe_Spencer March 4, 2014 What are Google Penalties and What to do to Recover – Joe Spencer 22