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Masters of Light Since 1895

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Since 1895, founder Daniel Swarovski’s passion for innovation and design, and mastery of crystal cutting has defined Swarovski as the leading jewelry and accessories brand.

Brighter Days Ahead

Ariana Grande shines in Swarovski jewelry in her new short film

Spring-Summer 2025

Coming soon

Spring Novelties

Idyllia’s springtime flowers burst to life in a fantasy of color, light, and crystal savoir-faire.​ Shaped with a breathtaking variety of bright and bold facets, floral emblems and delicate butterflies invite you to accessorize with joy.

Beloved Bestsellers

Sought-after items that exude joyful extravagance while demonstrating our signature savoir-faire

maximum brilliance

Swarovski Created Diamonds

A gift they’ll treasure forever, Swarovski Created Diamonds jewelry combines precious metals with laboratory grown diamonds to form captivating collections. The Eternity Collection shimmers with everlasting elegance, while the Galaxy Collection is inspired by the stars and takes a playful new approach to laboratory grown diamond design.  

Discover Our Digital Flagship

Old Hollywood glamour gets the Swarovski treatment. Enter our immersive world to explore the Ariana Grande x Swarovski Capsule collection. 
World of Swarovski

Illuminating the many facets of Swarovski from heritage to lifestyle and beyond.

Wedding Jewelry & Accessories

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Fall in love with beautiful designs infused with the brilliance of crystals. From subtle shimmer to all-out glamour, there’s a piece to complement any wedding style, each deserving of a place on your wedding accessories list.

Ocean-Inspired Jewelry

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Our new jewelry families are beautiful works of artistry that feature Swarovski Crystal Pearls, and a palette of blue and green Swarovski Crystals. 

Disney The Lion King x Swarovski

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Commemorate a cherished classic with radiant characters.