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Find Your Perfect GU

which GU to GO with

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The Fueling Strategy That Will Make You Faster

Most athletes underfuel during training without even realizing it

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Dennis Connors: Paraclimbing National Champion

Hear how he claimed his third USA Climbing Para National Title

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Snack Smart with EnergyWaffles

Fuel your body the right way with Energy Waffles – the perfect snack to keep you powered through your workout or busy day. Packed with protein, healthy carbs, and essential nutrients, these waffles deliver the energy you need without the crash.

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Crazy about Creatine

Creatine isn’t just for bodybuilders and powerlifters—learn how daily creatine can improve your cognitive function and endurance performance.

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Daily v. Workout Hydration

Proper hydration is essential for both daily health and athletic performance, but not all hydration strategies are the same…and not all athletes’ needs are the same.

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GearUp with The Feed's New Gear Collection

Elevate your everyday essentials. Whether you’re packing for race day, hitting the gym, going on a weekend getaway, or braving the cold, our hats, bags, and outerwear are built to handle it all with style and function.

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