Blog - MLive Media Group

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Small Brand, Big Impact: Why Size Is Your Branding Advantage

Why the Super Bowl is Important for Marketers, Especially if Your Team isn’t Playing

How Dad Jokes Accelerated a TikTok Account

Social Media Trends in 2025

Why Perspective Matters

Did Anyone Help You Shop Today?

All They Want for Christmas

Why Knowing Your Customers Beats Trend Chasing

Spend Where Your Audience Actually Is

What Only You Can Do

Performance vs. Brand

Google Gets AI Supercharged

Something Borrowed to Something New

The Cookie Rollercoaster Continues

Navigating AI-Driven Search Algorithms: A Strategic Guide

Beyond Last Click: Pain Points of Attribution Models

Exclusive Sponsorships of Sports Content on MLive

Paid vs. Organic Social Media: Why You Need Both

FREE DOWNLOADS: Insights Driving Higher Ed Campaigns in 2024

KPIs Critical to Campaign Success

Navigating the Path to Higher Education Success

Unlock Greater Potential by Pairing SEM and SEO

Trends in the Financial Sector Affecting Marketing Strategies

User-Generated Content: A Destination Marketer’s Secret Weapon

The Rise of AI and ML

Think (and Communicate) Like a Designer

Leveraging Counter-Intuitive Trends in Travel for Digital Marketing Success

Uncovering Passive Talent with Targeted Digital Marketing in a Shifting Jobscape

How Machine Learning and Thought Leadership Intersect for Healthcare

The Treasure Map of Travel: How Keyword Search Volumes Guide Destination Marketing Success

Healthcare Data Revealed; Actionable Strategies Emerge

Green Rush, Marketing Blues: Pain Points in Marketing Recreational Marijuana

Generations Choose Destinations Differently

Mobile First: Designing Digital Displays for Thumbs, Not Desktops

Mobile First! Why Your Desktop Marketing is Outdated

The Power of Content Marketing in Healthcare: A Prescription for Success

2024 Travel Trends: Decoding Destination Decisions

Patient Insights Study Results

Higher Education’s Focus – Finishing What We Started

Patient Study Reveals How a Specialist is Chosen

Use a Surround Sound Approach to Your Strategy

The Creative Lookbook

Building Trust in Healthcare Marketing: Strategies for Establishing Credibility

The Hidden Value in a True Vendor/Client Relationship

Messaging Tips for Recruiting Degree Completions

The Impact of Increasing Room Rates

Tips for Universities to Enhance Recruitment Marketing

What Influences Choosing A Destination

Getting Omni-Channel Marketing Right Takes Skill

Advanced Strategies To Elevate your Marketing Campaign

4-Year College Students: Changing Demographics

A Return to Pre-Pandemic Travel Trends Expected in 2024

Political Advertising For this Election Season

ProTips for Approaching Recruitment

Compel Candidates to Apply Using Video

Local TV, or Streaming Services?

The Case for Digital Marketing in Healthcare

Bundle Digital Solutions to Enhance Marketing Performance

Educate, Inform and Entertain with YouTube

Competition, Seasonality, and Price Sensitivity in Travel

Navigating the Bumpy Road of Cannabis Marketing Amongst Restrictive Platforms

Social Media for Business Intelligence

Challenges Facing Today’s Healthcare Industry

Crafting an Effective Content Strategy

Five marketing and advertising priorities for cannabis brands

Want to be found by tourists this summer?

Hiring for summer? Consider five tips from Job Recruiters and Hunters alike

Data, Analytics and Business Intelligence: What’s Important in a Sea of Data?

Lease or Buy – How Search Tactics Are Like Choosing Your Next Home

5 Benefits of Print Advertising

Michigan’s Best, Highlighting the Best People, Places, Events, and Activities of the State

Making the Case for Events as Marketing

Designing Ads for Mobile

Brand Awareness and Cannabis Advertising

5 Strategies for Finding Top Healthcare Talent

Understanding What Converts an Audience

What is Chat GPT?

Strategy Question: Programmatic vs Direct Buying

Design Your Campaign for Mobile

Optimize Your Traditional Search Campaign

How Consumers Decide

Driving Referrals for Your Healthcare Practice

Relationship Management to Grow Audience

Pairing Search with Display

Election Season Advertising In Progress…

Personalize your Campaign with Lead Segmentation

You can’t spell personalization without persona

Google Analytics 4: What You Need to Know

Match Expectations of Gen Z In Higher Ed

Measuring Data that Matters

Revolutionary Solution drives CRM growth for Cannabis

Measuring Digital Marketing Effectiveness

Best Practices for Marketing New Physicians

Driving Cannabis Customers With Push Notifications

Must-Try Tactics for Marketing Destinations

SaaS Technology Exclusive to Education Providers

Revisiting Creative After your Campaign Launches

Consumer Insights for Cannabis Industry Marketers

Advance Local Named Google Premier Partner

Michigan’s Best, highlighting the best people, places, events and activities of the State

Paid Search + Display: The Perfect Pairing

Free Download: Supporting late Bookings Differently

Brand Identity Critical in Attracting Quality Talent

Cannabis Consumer Research Drives Better Marketing Decisions for MLive Customers

Trends Driving Growth in Healthcare

Five Things to Consider When Purchasing OTT

MLive Gifts Free Marketing for Detroit Nonprofits

Mobile First Thinking is No Longer a Luxury

Mental Health Providers Benefit from Content Strategy

#Protips: Marketing your Practice

Your Brand Matters To Job Seekers

Cross-Platform Campaigns

Avoid a Critical Missed Step in Education Marketing

Social Media Advertising for Higher Education

Student Recruitment in a Post Pandemic Era

Higher Ed Enrollment Down 5.9%

Choose Trackable Ad Placements

Streamed Video is Scalable, Targeted

Cannabis: An Industry of Growth

Google Tag Manager – Basics & Benefits

What is Identifier for Advertisers (IDFA)?

iOS 14 and Its Impact on Social Campaigns

Do I Join Clubhouse?

What you promote matters as much as How you Promote

Inspiration For Sales Teams Everywhere

Tips For Presenting in a Virtual Environment

GA4: 15 Years of Google Analytics Evolution

What is a Facebook Pixel and Why Do You Need One?

Content Marketing Pillars

Ethos, Pathos & Logos: How a 2,400-Year-Old Concept Still Shapes Marketing Today

Women Inspiring Women: Mentoring Monday Returns

What are UTM Parameters and How Do They Appear in Google Analytics?

Putting Your Co-Op Dollars to Work

How Frequently Do You Publish Content?

Making the Most of Your CRM Data

Tips and Tricks for Podcasting

MLive Media Group Matches Advertising Investments of Clients Through 2021

How Accurate is Campaign Location Data in Google Analytics?

#MliveCares

Necessity Breeds Opportunity

Data Proves the Value of an Unwavering Market

How a Pandemic Changes Your Cost of Goods

MLive Journalists Win Emmy® Awards for “How We Got Here”

Make More of the Data you Have

FREE DOWNLOAD: Business At a Distance

Businesses are Reopening, and You Need a Coach

MLive Pledges up to $10 Million to Support Michigan Businesses

Fundraising: Turning to Digital

Can You Hear Me? Is The New Hello

Remaining Visible Online With SEO

Content Development For the World We Live In Now

Protected: FREE Webinar: Marketing During Times of Uncertainty

FREE DOWNLOAD: Marketing in Uncertain Times

Seeking Ways To Help, Restaurant Partners Support Staff

Musical Venue turns Virtual in Response to Social Distancing Orders

Findings from MLive’s Social Consultancy

This Journey is Messy

Art of the Pivot: Michigan Winery offers Shipping Deal to Preserve Revenues

Senior Care Provider Recruits Essential Workers Displaced by Virus

Marketing Right Now for What’s Next

Changes to Your Customer Journey in a Time of Crisis

In this Together: What you Can Expect from Your MLive Partners

Inform, Educate, and Entertain. THEN ASK.

What Matters To Our Audience Matters to Your Audience

Using GeoFencing to Find Your Audience – And Find Them Again Later

Issues-Based Ads on MLive Change Minds

Fudge Proves Desirable to Entrants; Earns Big Rewards for Murdick’s of Mackinac Island

Understand Your Site Traffic

Tradeshow Strategies that Work

Only 11% of Emails are Optimized for Mobile

6 Reasons to Consider a Rebrand

When was the last time you said “desktop?”

Using Sweepstakes as a Low-Funnel Tactic

Generating Creative Assets to Support In-Store Promotions

Email Content Downloads

Crafting Creative Around KPIs

Holiday Traditions Made Sweeter with Philanthropy

Go Green, Go White, Go Social

Hail! Social Media

When to Choose Email

Designer Vs. Videographer

Age is Just a Number, Audience Targeting

The Art of Creative

What Not To Do on LinkedIn

What Not To Do on Instagram

Budget Season: What you need to Be Thinking About in Q4

Amplify Your Returns with Share of Voice in Search

Digital Trends Not to Ignore

What Not To Do on Facebook

It’s Budget Time: Setting the Stage for 2020 Election Season Advertising

Illustrator Tips That You Might Not Know About Yet

Photoshop Tips That You Might Not Know About Yet

Filling Your Creative Tank

It’s Game Time

The Linear Path to Conversion is Dead

Combining Search Marketing With Google My Business

Eric’s Book List

Making More Top Fans

Anne’s Book List

Adobe Hotkeys & Shortcuts

Understanding Data to Tell Better Stories

Imitation vs. Emulation: How to Use Inspiration

Why Flash Sales are Like Fad Diets

Anne’s Book List

Using Data to Influence your Next Campaign

Missing the Budget Number? Consider that It’s Your Goal that’s Wrong

Photoshop Tips That You Might Not Know About Yet

Illustrator Tips That You Might Not Know About Yet

A Designer Made This?

Developing Healthcare Strategies

Community Involvement

How To Create Content For Beginners

For Inspiration: Different Ways to Think About Content Development

Compelling Storytelling Takes a Long Game

Generating Goals for Your Marketing Campaign

Adobe Tools I Wish I Started Using Ages Ago

Filming in the Name Of

Eric’s Book List

The Digital Ad Comes of Age

Savvy Video Placement: Different Than Display

Anne’s Book List

The Messy Middle

Anticipating Consumer Needs

6 Creative Minds You Should Get to Know

Serving the Path To Purchase With Video

An Interview with Kevin Lindsay

Telling Michigan’s Stories for Nearly 200 Years

Choosing Visual Elements That Drive Impact

Digital Marketers Are Targeted, Too

Managing Consumer Sentiment through Storytelling

Organic Posts: When and Why

Simplify Your Social Media Voice

Understanding Clients, Chaos, & The Sales Funnel

Tech Review: The Lensball

Creating A Movement

A Little Knowledge Goes a Long Way – Organic vs. Paid

Retail Technology Company Develops New Identity for Multiple Brands

Marketing Spend Versus Consumption

Tech Review: Anamorphic Lens

In Their Own Words

Prepare for 2019 in Social Media

DIY: Videography, OR Eating Tacos in 3 Shots

Youthful Consumers Influenced to Buy in Social

Social Media is a Language

Innovation Trumps Price

#PROTIP: How to Capture Great Drone Footage

Connecting Agents to Buyers & Sellers

Recruiting Employees has Changed

Visual Elements that Drive Impact

Halo Effect

Okay, Google: Find me a Marketing Strategist

Brainstorming Is Inefficient

Higher Education Marketing

“I’m the Only Person Here that Thinks Like This”

Storytelling with Google Analytics

Engaging Travelers of All Ages

RECRUIT SMARTER NOT HARDER

Visual Patterns Influence Website Design

Brute Thinking

Essentials for Building a Website

Simple Ways to Build Your Employer Brand and Help Your Recruitment Efforts

Understanding SEO