Jimmy Kimmel's late night talk show segment "Lie Witness News" has struck again, this time fooling concert-goers at the "Rock the Bells" hip hop music festival.
The comedian tricked music aficionados into admitting their excitement for made-up acts like WD-40 ("they're older hip-hop"), Severus Snape/Dumbledore ("I can relate to it a little more") and DJ Rosh Hashanah featuring Rabbi.
Kimmel has previously gotten fashionistas at New York Fashion Week to rave about designers who don't exist, and fooled hipster Coachella-attendees into discussing bands who aren't real.
So, as a general PSA: Be wary of anyone with a microphone and a question -- it's probably Kimmel out to get you.