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    IPL 2025 eyes record ₹4,500 crore in ad revenue as JioStar secures 32 sponsors

    The Indian Premier League 2025, starting Saturday, aims to set a new record in advertising revenue and increase paid subscriptions. JioStar, the broadcaster, has already secured 32 sponsorship deals and plans to engage 100 million subscribers, targeting SMEs and aiming for one billion viewers across TV and digital platforms.

    ICC Champions Trophy 2025 draws 23% more viewership than 2023 Cricket World Cup

    The ICC event held in Pakistan and Dubai has set a record for viewership in India, surpassing the 2023 World Cup by 23%. The India-New Zealand final drew 230 million viewers, highlighting cricket's mass appeal and successful multi-language coverage.

    Men in Blue have done it again! ICC Men’s Champions Trophy 2025 breaks viewership records in India

    The ICC Men’s Champions Trophy 2025 sets new viewership records in India, surpassing previous multi-nation cricket tournaments. The final between India and New Zealand in Dubai reached 122 million live viewers on TV and 61 million on JioHotstar, making it a historic event. The India-Pakistan league match further boosted viewership with 26 billion minutes on linear TV.

    BCCI set to form organising committee for Women's ODI World Cup, ban tobacco and crypto sponsorships

    The BCCI will form an organizing committee for the Women’s ODI World Cup 2025 and discuss potential venues at its Apex Council meeting in March. The council will also address issues like tobacco and crypto sponsorships ahead of the IPL opener on March 22 in Kolkata.

    Was thrown out of BJP like Vibhishan was banished from Lanka: Kirti Azad in Lok Sabha

    Trinamool Congress MP Kirti Azad claimed his removal from BJP was due to his efforts to expose corruption in cricket, likening his fate to that of Vibhishan from the Ramayana. During a Lok Sabha debate, Azad, a 1983 cricket world cup winner, said his concerns were ignored and he was sidelined for speaking up about the issue.

    How India's 2023-25 run in white-ball cricket is amongst best-ever in sport's history

    India's dominant run in white-ball cricket from the 2023 ICC Cricket World Cup to the ICC Champions Trophy 2025 includes 23 wins in 24 matches and two trophies won. Rohit Sharma's leadership and impressive batting performances have played a crucial role. The team has showcased exceptional batting and adaptable bowling, contributing to their success.

    The Economic Times
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