ATINDRIYA BOSE
Former Sony LIV head Uday Sodhi launches digital transformation agency
Kurate will focus on growing the Indian market by assisting companies in their digital transformation journey by contemporising their business models, systems and processes and pre-empting ever changing user behaviour through the latest digital technology solutions.
Our overall business growing due to mobile: Sony India
Sony India will make smartphones its primary business as the growth in this segment is outpacing that from the company’s gaming, camera and laptop segment.
PS4 to hit Indian shores on January 6; priced at Rs 39,990
Sony today said the latest edition of its popular gaming console, PlayStation4, would be available in India from January 6 for Rs 39,990.
Japanese firms advertise on cartoon shows to convey that its brands stand for high quality
An increasing number of cos such as Maruti Suzuki, Honda, GlaxoSmithKline, Hindustan Unilever, and Samsung use 'Doraemon' to promote their products.
From cars to apparel: Parents finding it difficult to accommodate brand-conscious kids’ demands
“Parents are influenced by the children who nowadays have become equal partners in decision making,” says psychologist Dherandra Kumar.
Smartphones and tablets taking the game away from Playstation, Xbox
The console makers and retailers say this is the first time that sales of consoles has taken a hit, forcing them to re-look at their strategy.
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Companies like Panasonic, Sony, Bajaj, Disney custom-making TVs, fans, lights, cologne for children
Marketers including Panasonic, Sony, Bajaj, Disney are custom-making televisions, ceiling fans, light fittings and even sunscreen lotion for children.
PlayStation launches game on SRK flick RA.One
Sony PlayStation today launched a game console, `RA.One-The Game', in a prequel to the coming Shahrukh Khan-Kareena Kapoor starrer RA.One.
Sony slashes PlayStation 3 prices by 15% in India
Sony on Tuesday said it has slashed price of its gaming device PlayStation 3 by 15 per cent to Rs 16,990 in India.
India's gaming industry to grow from Rs 4 bn to Rs 14 bn this year
Games like NBA, FIFA and Rally that used to dominate the Indian gaming industry till about two years ago are being swept aside by India-flavoured games.
Be Indian, Play Indian: Indian-themed games make inroads into social gaming scenario
Foreign superheroes and characters will have to make way as the Indian-themed games make their presence felt on the social gaming scenario.
Brands rejig plan to tackle grey market
Electronics and FMCG companies are tweaking their business strategies to tackle the challenge that the grey market poses to their existence.
Microsoft to launch xbox kinect console in November
With sony rolling out playstation move in sept & Microsoft launching xbox kinect console in nov, indian gamers will soon have their hands full.
Gaming breaks gender barrier; women gamers account for 20%
Women gamers account for nearly 20% of the total market and could potentially double in the next three years.
Gaming companies see big money in ‘fair’ play
Gaming may have been a male bastion, but women are making swift inroads. Gaming companies claim women gamers have evolved as a thriving segment in India, accounting for nearly 20% of the total market and could potentially double in the next three years.
Br@nd-new game: Cos creating online communities to connect with consumers
Buoyed by their successful Tweets and YouTube promos, brands such as Canon, LG, Samsung and Adidas are now busy creating online consumer communities.
Sony Entment to roll out India-specific games
Sony Computer Entertainment, which is responsible for marketing and import of PS3, PS2 and PSP gaming consoles and software, is planning to roll out India-specific games to expand its market presence in India.
Sony Computer launches 'Hanuman-Boy Warrior' game on PS2
London-based Sony Computer Entertainment Europe (SCEE)launches 'Hanuman-Boy Warrior', a game with mythological content on PlayStation2.
India one of the biggest untapped gaming market in the world
India with one of the biggest untapped gaming market in the world with less than one per cent penetration held a huge potential with industry bodies estimating that it would reach 425 million dollars by 2010.
Sony asks Centre to cut import duty on consoles
Sony Computer Entertainment has asked the Centre to slash the "high" import duty on consoles from 35 per cent to 15 per cent.
Sony to launch fourth version of PS-2 by Diwali
This will simultaneously be released in the European and Indian markets, said SCE country manager (playstation) Atindriya Bose to ET.
Video game market getting hotter day by day
An array of accessories ensure that avid gamers remain glued to the action
India-specific games on Bollywood, mythology on anvil
Gamers in India could soon be playing games based on Indian mythology or with their favourite Bollywood star as a character in the game.
Fashiontronics: Gadgets see hi-tech meeting hi-fashion
Want to make the look and feel of your gadgets and gizmos unique? Fashiontronics is the answer for those looking at creating individual style statements. Wacky Gadgets
Sony unveils PlayStation3 in India
Sony Computer Entertainment India (SCEI) has unveiled the new 40 GB PlayStation3 and the slim and light PSP with video out facility for the first time in India.
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